Everybody should know by now that mobile apps have a great impact on app marketing as of recent. Plenty of companies are much more into producing apps for anything they can dream of. You can learn more from this site called Ammobia. App Store Optimization is the need of the hour to get any targeted apps in the top searched result pages using what are known as app store optimization tools. ASO is much similar to SEO, but the only difference is that ASO is made to increase your visibility in the app and mobile stores.
The increasing popularity is seen through statistics that prove that about twenty five billion apps were downloaded since it first launched. This is the main reason why a lot of companies are interested in app store marketing. The primary concept behind ASO is to improve the downloading performed by mobile apps such as iPhone, Android, iPad or even windows phone. So this looks to be a great strategy when it comes to marketing in apple stores.
Since app store optimization is something new, most developers aren’t too comfortable with it. In such a scenario even app store advertising or apple store marketing seems to be confusing. Even by using mobile app promotion that includes iPhone app marketing and android app marketing it become extremely tough for app stores to get the results they want because of shifting marketing predictability patterns and changing ranking rules.